Macy’s x Complex
Branded Content (Video, Editorial), Parallax Website

Client: Macy’s
Role: Creative Producer

Macy’s, a leader in championing diverse brands, partnered with Complex on "All For Building It," a vibrant content series celebrating creators. The program includes a 5-part video series and curated editorial and social content, spotlighting diverse voices and cultural themes. The 2022 program builds upon the success of the previous year's All For Building It initiative, featuring an expanded content offering and increased investment.

Contributions:

• Drove creative development and execution of all graphic treatments, motion graphics/animations, and design deliverables of the campaign for two consecutive years

• Sourced and contracted motion designer, establishing expectations and deadlines

• Ensured meticulous tracking of Macy’s elements to maintain seamless integration and visibility, adhering to any brand guardrails

• Ensured seamless continuity of theme and branding throughout the two campaigns