Canva x Complex
Branded Content: Video, Editorial, Social

Agency: Complex Brand Partnerships Studio
Client: Canva
Role: Creative Project Manager

Brooklyn Tea, a growing small business with locations in NYC and Atlanta, faces the ongoing challenge of maintaining graphic design needs as it expands. To address this, we teamed up with Canva and designer/creative director Brittany Bosco to provide support and guidance. Leveraging Canva's versatile features, we developed a comprehensive toolkit of templates and designs tailored to Brooklyn Tea's day-to-day operations.

This campaign was featured across branded editorial content, social media, and a custom-branded video, effectively showcasing Canva's capabilities and the impact it has in helping small businesses. Link here and here.

Contributions

• Drove creative development and execution of all graphic treatments and design deliverables of the campaign, including a working brand refresh toolkit for Brooklyn Tea’s use (designed via Canva)

• Streamlined workflows and facilitated communication between internal teams and external talent (Brittany Bosco and Brooklyn Tea)