Hornitos x Pigeons & Planes
Branded Content: Video, Editorial, Social, Custom Parallax

Agency: Complex Networks
Client: Beam Suntory
Role: Creative Project Manager

Hornitos teamed up with Pigeons & Planes to launch an original song competition supporting the next generation of artists who take risks and make music that is bold, high-energy, and authentic. Take Your Shot called artists to submit a song for a chance to be spotlighted on the Pigeons & Planes site and receive one-on-one mentorship to learn how to navigate the music industry and have their questions answered by industry experts. 

Contributions:

• Drove creative development and execution of all artwork, graphics, and videos of the program. From the custom contest page to branded editorial, and social media assets. 

• Sourced and contracted motion designer, establishing expectations and deadlines. 

• Ensured meticulous tracking of Hornitos elements to maintain seamless integration and visibility, adhering to any brand guardrails and legal guidelines as it pertains to liquor advertising.