Maserati x Highsnobiety: MC20
Sponsored Content (Editorial, Video, Social)

Agency: Highsnobiety
Client: Maserati
Role: Project Manager, Client Services, Production

Behind the Logo is an original recurring docu-video series from Highsnobiety, exploring the history, design, and evolution of the biggest trademarks in the industry. This sponsored story delves into the evolution of Maserati's iconic trident logo, an instantly recognizable emblem of automotive excellence.

Contributions:

• Drove development, production, and execution of the campaign supporting the new MC20 vehicle. Campaign elements included sponsored and branded editorial, custom video, social amplification, and display media. 

• Coordinated assets/footage for custom video. Collaborated on script and talking points, voiceover recordings, and editing.