Coca-Cola x Complex: Create Your Dreamworld
Branded Content: Semi-immersive VR

Agency: Complex Brand Partnerships Studio
Role: Creative Producer

In honor of the new Coca-Cola Dreamworld release, Kerwin Frost and Coca-Cola collaborated to create a version of what his dream world would look like. The virtual playground takes cues from the limited edition sparkling beverage from Coca-Cola Creations – exploring the realms of the surreal, the imaginary, and the otherworldly. Link here to explore and create.

Contributions:

• Oversaw the creation of custom 3D artwork and visual effects, working closely with a freelance international artist to ensure timely delivery and adherence to Kerwin Frost’s creative vision. Upheld all brand guidelines throughout the creative process.

• Collaborated effectively with tech/development teams to ensure 3D components and design deliverables were shipped to spec, integrated properly, and arising issues were proactively resolved.

• Facilitated smooth communication between Kerwin Frost, the visual artist, and internal/external stakeholders.

• Managed production of creative social assets in promotion of the campaign.