Lexus x Complex: Performance In Motion
Branded Content: Editorial, Social (3D Video)

Agency: Complex Brand Partnerships Studio
Client: Lexus / Team One
Role: Creative Producer

"Performance in Motion" is a branded content editorial and social campaign we crafted to spotlight the new Lexus IS500. Through impactful visuals, we accentuated the vehicle's features, employing glossy textures and 3D renderings to bring its performance to life.

Contributions:

  • Guided the creative development and production of artwork.

  • Sourced and contracted 3D animator / designer, establishing expectations and deadlines.

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