Hiking With Rappers: Complex Networks
Original Series

Sponsor / Client: Timberland
Role: Lead Project Manager & Creative Producer

“Hiking With Rappers" is an engaging interview series where comedian and actor King Keraun joins rappers from diverse generations and scenes on short hikes around Los Angeles. These mood-lifting nature walks spark candid and genuine conversations, offering viewers a unique glimpse into the lives of iconic artists like Rick Ross, Lil’ Kim, and 2 Chainz. As fashion continues to embrace outdoor culture and the popularity of ‘gorpcore,’ Timberland stepped in naturally as the show’s sponsor for two seasons. The partnership showcased brand/product integrations, social media amplification, experiential activations, and strategic alignment with A-list talent. Read what Outside Magazine had to say: link here.

Contributions:

• Oversaw all 360° program development and execution for two seasons, ensuring seamless launch and delivery of 12 total episodes

• Served as the internal primary lead, consistently providing timely updates on deliverables, project milestones, and creative approvals

• Led day-to-day internal operations between Production, Marketing, PR, Design, Sales, and cross-functional teams ensuring efficient workflows and clear expectations

• Managed creative development and execution of the show’s look & feel, identity, branding, and visuals such as key art and show graphics, as well as, all supporting marketing and promotional deliverables (social, email, on-site editorial, etc)

• Ensured all brand-sponsored creative and integrations were aligned with Complex’s brand voice and did not detract from the show’s creative